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Due to the increasing number of diet-related chronic diseases related to Western dietary habits in the last decades, the concept of healthy eating has been strongly promoted both by public authorities and private food sector. Especially, food policy-makers have tried to promote healthy eating habits through information on food label like the nutritional claims. However, the effectiveness of food policies strongly depends on the understanding of the complexity of consumer choices.

As a student, I have always been fascinated by traditional food products. Since my bachelor thesis titled “Prospective and problems of foreign commercialization of Parmigiano-Reggiano PDO” in 2007 and my MSc thesis “Strategies of development and communication channels of regional food products” in 2010 at the University of Parma.

Even if in today’s world everyone seems an expert about food and believe to make the best choices, what we should start asking is: what are the most competent and trustworthy sources to listen to? To answer this question, in Academia a growing number of researchers, besides investigating the critical issues surrounding our food system, are also trying to communicate the results to the citizens at large. I thought that, as a young researcher, I should give it a try!

Are you a researcher interested in carrying out a project of yours in an Academic Institution in Europe and beyond? The call for Marie Skłodowska-Curie Actions (MSCA) Individual Fellowships is what you are looking for.

Last June 10 – 14, the 12^th American Association of Wine Economists Annual Conference took place in Ithaca NY, USA, hosted by Cornell SC Johnson College of Business & Cornell College of Agriculture and Life Sciences. Some colleagues of mine from the University of Parma and Cornell University have participated at the event and presented some recent studies which we have been working on in the last years.