Exploring the issues around sustainability in the wine industry has been one of the main activities carried out during my Ph.D. “Consumer preferences and attitude for wine attributes: the case of sustainable labelling”. In particular, the results have shown differences in organic perception between German and Italian consumers, attitude towards sustainable-labelled wine shaped by both environmental and quality beliefs and different clusters based on the willingness to pay for this attribute.
Reference list:
Sogari G., Casprini E., Devigili M., Pucci T. (2019). Sensory and Consumer Sciences: what is their role as a business tool in the wine sector? In Alessio Cavicchi and Cristina Santini (Eds): Consumer Science and Strategic Marketing: Case Studies in the Wine Industry. Publisher: Elsevier, Pages 47-59 https://doi.org/10.1016/B978-0-08-100944-4.00004-5
Sogari G., Pucci T., Aquilani B. and Zanni L. (2017). Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine, Sustainability 2017, 9, 1911; https://doi.org/10.3390/su9101911
Sogari G., Mora C., Menozzi D. (2016). Factors driving sustainable choice: the case of wine. British Food Journal Vol 118/3. https://dx.doi.org/10.1108/BFJ-04-2015-0131
Sogari G., Corbo C., Macconi M., Menozzi D., Mora C. (2015). Consumer attitude towards sustainable-labeled wine: an exploratory approach. International Journal of Wine Business Research11/2015; 27(4):312-328. DOI: 10.1108/IJWBR-12-2014-0053