Exploring the issues around sustainability in the wine industry has been one of the main activities carried out during my Ph.D. “Consumer preferences and attitude for wine attributes: the case of sustainable labelling”. In particular, the results have shown differences in organic perception between German and Italian consumers, attitude towards sustainable-labelled wine shaped by both environmental and quality beliefs and different clusters based on the willingness to pay for this attribute.
Sogari G., Casprini E., Devigili M., Pucci T. (2019). Sensory and Consumer Sciences: what is their role as a business tool in the wine sector? In Alessio Cavicchi and Cristina Santini (Eds): Consumer Science and Strategic Marketing: Case Studies in the Wine Industry. Publisher: Elsevier, Pages 47-59 https://doi.org/10.1016/B978-0-08-100944-4.00004-5
Sogari G., Pucci T., Aquilani B. and Zanni L. (2017). Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine, Sustainability 2017, 9, 1911; https://doi.org/10.3390/su9101911
Sogari G., Mora C., Menozzi D. (2016). Factors driving sustainable choice: the case of wine. British Food Journal Vol 118/3. https://dx.doi.org/10.1108/BFJ-04-2015-0131
Sogari G., Corbo C., Macconi M., Menozzi D., Mora C. (2015). Consumer attitude towards sustainable-labeled wine: an exploratory approach. International Journal of Wine Business Research11/2015; 27(4):312-328. DOI: 10.1108/IJWBR-12-2014-0053