I’ve always had a great interest in sustainability research topics, especially in the wine sector.
For my Ph.D. thesis I focused on consumers preferences for sustainable certifications in the Italian market. Some of the findings can be read on these papers published over the years:
Sogari G., Mora C., Menozzi D. (2016). Factors driving sustainable choice: the case of wine. British Food Journal Vol 118/3. http://dx.doi.org/10.1108/BFJ-04-2015-0131
Sogari G., Corbo C., Macconi M., Menozzi D., Mora C. (2015). Consumer attitude towards sustainable labelled wine: an exploratory approach. International Journal of Wine Business Research 11/2015; 27(4):312-328. DOI: 10.1108/IJWBR-12-2014-0053
More recently, I was interested in the role of social media in influencing the choice for environmentally-friendly wines, considering how these technologies have gained increased attention for their potential to amplify environmental concerns and encourage sustainable behaviors among people.
A recent manuscript, co-authored with colleagues from the University of Siena, Tommaso Pucci and Lorenzo Zanni and Barbara Aquilani, University of Tuscia, was published on Sustainability. The study deals with purchasing behavior of wine between the millennial and non-millennial generations when the social media use is taken into consideration.
Sogari G. et al. (2017). Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine, Sustainability 2017, 9, 1911; doi:10.3390/su9101911
For your information, Micro & Macro Marketing Publisher intends to stimulate academics, experts, and practitioners to deliver the latest results of their marketing research in the wine sector. Now is open a call for a special issue in "MARKETING IN THE WINE BUSINESS: PRESENT CHALLENGES AND FUTURE DEVELOPMENTS" as Guest Co-Editors: Lorenzo Zanni and Tommaso Pucci of the University of Siena.