This week I participated at the One Health EJP Communications and Media Workshop 2020 How Science Achievements Reach People and Contribute to a Better Life.
The workshop was organized by the partners of the One Health European Joint Programme (OHEJP) which is an exemplar of the One Health concept and boasts a landmark partnership of 38 acclaimed food, veterinary, and medical laboratories and institutes across 19 member states in Europe, and the Med-Vet-Net-Association.
The workshop brought together the participants’ practical experience facilitating subsequent discussion which will allow assessment of the risk communication practices and the role of the private and public media (including social media strategies) in this process. The speakers covered many different topics about food risks communication, including how to convey accurate information whilst also captures the minds and souls of people. The final aim was to provide tools and tips on how to develop targeted and effective communication strategies to reduce risk behaviour and change attitudes of consumers concerning foodborne diseases.
The full programme is available here.