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Giovannisogari.com is a personal site considered as a resource for information about food and beverage, consumer’ behavior for food choices, nutrition and health habits, sustainability and other relevant issues surrounding the global food system.
The views expressed are my own personal views. All data and information provided on this site is for informational purposes only. All comments of posts are subject to review. I will reserve the right to accept, reject, remove or edit any postings in our sole discretion, including those that are off the subject or not in English.
I will maintain this website to enhance public access to information about my thoughts and initiatives in general. My goal is to keep this information timely and accurate.
It is my goal to minimize disruption caused by technical errors. However, if errors are brought to my attention, I will try to correct them.
 
 
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CONSUMEHealth. Using consumer science to improve healthy eating habits. H2020-MSCA-IF-2016
 
The objective of this Marie Skłodowska-Curie Action (MSCA) is to understand what drives consumers to make healthier food choices and provide evidence-based recommendations for stakeholders and policy makers to develop and communicate innovative win-win solutions improving eating habits. This MSCA will consist of spending 24 months at Cornell University Food and Brand Lab (Partner Organization), under the supervision of Dr. Wansink who is a well-recognised Professor in the field of consumer behaviour. Behavioural economics studies through interviews, lab and field experiments (hypothetical and non-hypothetical) will be carried out. Workshops and courses on food consumer research methods will provide excellent training. Visits to conferences, stakeholders and other research centers will be made.
 
PrimeFish. Consolidating the economic sustainability and competitiveness of European fisheries and aquaculture sectors to reap the potential of seafood markets – EU H2020 
 
PrimeFish project is developing an innovative market orientated prediction toolbox. It allows to strengthen the economic sustainability and competitiveness of European Seafood on Local and Global markets. The lead users, typically fishing associations, aquaculture and seafood producers, will be able to use the project’s outcome to improve their understanding on the functioning of markets and in setting strategic plans for future production and innovation. 
 
In the last years, following the changes in the European legislation and market demand, the group of research of the University of Parma has been focusing on the topic of the so-called "novel food". In particular, in 2014, I wrote the first Italian book for the general public about entomophagy and the prospective of edible insects as food and feed. The co-authos is Mr. Paul Vantomme (FAO), one of the main international experts on the topic. Since then me and my group of research have been carrying out and presented studies on Italian consumer’s perception, attitude and behaviour about eating insect products and food neophobia in several conferences worldwide (Detroit, USA; Oxford, UK; Piacenza, Italy) and published manuscripts in several peer-review journals.
 

Wine & Sustainability

Exploring the issues around sustainability in the wine industry has been one of the main activities carried out during my PhD “Consumer preferences and attitude for wine attributes: the case of sustainable labelling”. In particular, results have shown difference in organic perception between German and Italian consumers, attitude towards sustainable-labelled wine shaped by both environmental and quality beliefs and different clusters based on the willingness to pay for this attribute.
All these research projects have been carried out with the essential contribution and under the supervision of Dr. Cristina Mora and Dr. Davide Menozzi of the Department of Food and Drug of (University of Parma). Further studies on this topic, also involving sensory analysis, are currently carrying on.
 
 
“Welfare Quality - A production ethics concept in the swine sector” – University of Parma - Industry project
 
An increasing number of food companies announce their commitment to the sustainability of their production chain, especially regarding animal welfare. This project aimed to analyze two important aspects of the chain: fresh meat and sausage production, especially those certified by a Protected Designation of Origin PDO. Specific aims regard the analysis of consumer purchasing satisfaction (utility) associated with the consumption of meat and processed animal products breed using animal welfare production techniques.
 
PreSto GMO ERA-Net. Preparatory steps towards a GMO research ERA-Net - EU (FP7)
 
PreSto GMO-ERA-Net lays the groundwork for transnational research on health, environmental and techno-economic impacts of GMOs. The project engages stakeholders throughout all stages of the project to ensure that future research in this area will also be highly relevant and meaningful from a broader societal perspective. 
 
PEGASUS. Public Perception of Genetically modified Animals - EU (FP7)
 
PEGASUS aims to provide policy support regarding the development, implementation and commercialisation of GM animals, and derivative foods and pharmaceutical products. The results will contribute to the FP7 KBBE by integrating existing social, (including existing public perception) environmental and economic knowledge regarding GM animals.