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      "CONSUMEHealth" 

     Using consumer science to improve healthy eating habits


Although modern consumers can make informed decisions about the types and quantity of food which are best for a healthy lifestyle, an increase in diet-related health problems -caused by unhealthy and over-eating– has been recorded in the European Union in recent years. The objective of this Marie Skłodowska-Curie Action (MSCA) is to understand what drives consumers to make healthier food choices and provide evidence-based recommendations for stakeholders and policy makers to develop and communicate innovative win-win solutions improving eating habits.

This MSCA will consist of spending 24 months at the Cornell University Food and Brand Lab (Partner Organization), under the supervision of Dr. Wansink who is a well-recognised Professor in the field of consumer behaviour. Behavioural economics studies through interviews, lab and field experiments (hypothetical and non-hypothetical) will be carried out. Workshops and courses on food consumer research methods will provide excellent training. Visits to conferences, stakeholders and other research centers (e.g. Michigan State University), already scheduled, will be made. Finally, the return to the University of Parma will be instrumental in building on the expertise acquired to improve teaching abilities and to disseminate findings to several stakeholders.

Inspired by the findings of this MSCA and striving to maximise the impact of the research outcomes, I am planning to organise public engagement activities, to publish a book intended for the public and papers in highly ranked peer-review journals that will benefit food scientists, agricultural economists and policy makers interested in healthy eating habits. 

 

Summary:

Project title: CONSUMEHealth” (Proposal number: 749514)

Participant: Giovanni Sogari, PhD

Primary Coordinator: Professor Cristina MoraUniversity of Parma

Beneficiary: Department of Food and DrugUniversity of Parma

Main Partner Organization: Food and Brand Lab, Cornell University, Ithaca, New York 14850, USA

Tutor: Professor Brian Wansink,  Cornell University

Others Partners: Michigan State University, European Food Safety Authority

Period: 36 months in total starting in July 2017

  • 24 months as a Visiting Fellow in the Dyson School of Applied Economics and Management in the College of Agriculture and Life Sciences and SC Johnson College of Business at Cornell University 
  • 12 months in the Department of Food and Drug at the University of Parma

 

 

“This project has received funding from the European Union’s Horizon 2020 research and Innovation programme under the Marie Sklodowska-Curie grant agreement No 749514”.